Driving brand expansion through pitch decks, site analysis, and stakeholder engagement for retail leasing across Pune's prime high streets and malls.
Supporting B2B leasing campaigns by creating brand decks, tailoring outreach for target retailers, and aligning with market trends for performance-driven leasing outcomes.
Marketing Intern @ Jio-bpMay 2024 — Jul 2024+
Conducted on-ground B2B customer visits across 50+ clients in Mumbai and Gujarat to optimize sales pitch delivery and uncover marketing pain points.
Launched micro-campaigns to enhance Fuel4U's brand perception in non-transport fuel segments (infra, agriculture, RMC).
Identified improvement areas in value communication and proposed marketing tools like demo videos, truck branding, and digital sales kits.
Process Associate @ Tata Consultancy ServicesDec 2021 — May 2023+
Led end-to-end recruitment for IT and non-IT roles, achieving a 20% selection conversion rate from over 100 profiles weekly by leveraging ATS, HR databases, and market insights.
Developed and executed targeted sourcing strategies, maintaining a robust pipeline of top technical talent and streamlining hiring processes.
Contributed to interview panels and enhanced candidate assessment by streamlining reporting processes, leading to optimized hiring metrics and decision-making efficiency.