Projects

Tap any project to open the case study or embedded deck.

Flipkart Project

Flipkart — E-commerce Strategy

  • Strategy
  • Digital
  • Growth

Comprehensive e-commerce strategy and digital marketing campaign for India's leading marketplace platform.

Cetaphil Project

Cetaphil — Brand Campaign

  • Skincare
  • Campaign
  • Positioning

Strategic brand positioning and integrated marketing campaign for the trusted skincare brand.

Westside Project

Westside — Retail Strategy

  • Retail
  • Fashion
  • Omnichannel

Omnichannel retail strategy and customer experience design for Tata's premium fashion brand.

Sugar Cosmetics Project

Sugar Cosmetics — Gen Z Strategy

  • Beauty
  • Gen Z
  • Social

Targeted marketing strategy and campaign development for India's leading beauty brand focused on Gen Z consumers.

Zara Project

Zara — Fast Fashion Strategy

  • Fashion
  • Retail
  • Global

Strategic analysis and marketing recommendations for Zara's fast fashion business model and customer engagement.

Lakme Salon Project

Lakme Salon — Service Experience

  • Beauty
  • Service
  • Experience

Customer experience strategy and service design for India's leading beauty salon chain.

MakeMyTrip Project

MakeMyTrip — Travel Marketing

  • Travel
  • Digital
  • Platform

Digital marketing strategy and customer acquisition campaigns for India's leading travel platform.

Transformative Marketing Project

Transformative Marketing for Gen Z

  • Gen Z
  • Innovation
  • Award

Award-winning project recognized as finalist in WeSchool's Round Table Conference for transformative marketing strategies targeting Gen Z.

Sukoon Brand Project

Sukoon — Brand Development

  • Healthcare
  • Startup
  • Branding

Complete brand development and product conceptualization for pain-relief products under the Sukoon brand.