03Selected Work

Nine projects. One obsession with brands.

Tap any project to open the case study or embedded deck.

Flipkart Project
View case study ↗
01 / Flipkart

E-commerce Strategy

Comprehensive e-commerce strategy and digital marketing campaign for India's leading marketplace platform.

  • Strategy
  • Digital
  • Growth
Cetaphil Project
View case study ↗
02 / Cetaphil

Brand Campaign

Strategic brand positioning and integrated marketing campaign for the trusted skincare brand.

  • Skincare
  • Campaign
  • Positioning
Westside Project
View case study ↗
03 / Westside

Retail Strategy

Omnichannel retail strategy and customer experience design for Tata's premium fashion brand.

  • Retail
  • Fashion
  • Omnichannel
Sugar Cosmetics Project
View case study ↗
04 / Sugar Cosmetics

Gen Z Strategy

Targeted marketing strategy and campaign development for India's leading beauty brand focused on Gen Z consumers.

  • Beauty
  • Gen Z
  • Social
Zara Project
View case study ↗
05 / Zara

Fast Fashion Strategy

Strategic analysis and marketing recommendations for Zara's fast fashion business model and customer engagement.

  • Fashion
  • Retail
  • Global
Lakme Salon Project
View case study ↗
06 / Lakmé Salon

Service Experience

Customer experience strategy and service design for India's leading beauty salon chain.

  • Beauty
  • Service
  • Experience
MakeMyTrip Project
View case study ↗
07 / MakeMyTrip

Travel Marketing

Digital marketing strategy and customer acquisition campaigns for India's leading travel platform.

  • Travel
  • Digital
  • Platform
Transformative Marketing Project
View case study ↗
08 / WeSchool Round Table

Transformative Marketing for Gen Z

Award-winning project recognized as finalist in WeSchool's Round Table Conference for transformative marketing strategies.

  • Gen Z
  • Innovation
  • Award
Sukoon Brand Project
View case study ↗
09 / Sukoon

Brand Development

Complete brand development and product conceptualization for pain-relief products under the Sukoon brand.

  • Healthcare
  • Startup
  • Branding