E-commerce Strategy
Comprehensive e-commerce strategy and digital marketing campaign for India's leading marketplace platform.
A marketer crafting brand stories with insight-led strategy and digital-first execution.
02About
I'm a PGDM (Marketing) graduate from Welingkar Institute of Management, now working in retail leasing at Cushman & Wakefield — crafting brand stories that resonate with a mix of insight-driven strategy and digital-first execution.
During my MBA, I led strategic projects for brands like Cetaphil, Flipkart, Sugar Cosmetics, Amul, and Westside — developing full-funnel IMC campaigns, omnichannel retail concepts, and Q-commerce strategies aimed at Gen Z. My team was recognized as a finalist in WeSchool's Round Table Conference for "Transformative Marketing" for Gen Z.
At Jio-bp, I worked on optimizing customer communication and sales effectiveness for their B2B fuel delivery business, blending value-based selling with customer-centric marketing. Earlier experience across HR and business development roles at TCS and startups developed my foundation in stakeholder management and consumer research.
From conceptualizing pain-relief products under our brand Sukoon to designing data-backed loyalty programs, I've worn many hats — always focused on delivering impact. I'm now looking to grow further in branding, category management, or customer marketing roles that let me blend business with creativity.
Let's connect if you're building something bold, new, and insight-led.
03Work Experience
04Selected Work
Comprehensive e-commerce strategy and digital marketing campaign for India's leading marketplace platform.
Strategic brand positioning and integrated marketing campaign for the trusted skincare brand.
Omnichannel retail strategy and customer experience design for Tata's premium fashion brand.
05Gallery
06Contact