I'm a marketer who's as interested in the why behind a brand as the work itself. My PGDM in Marketing gave me the toolkit — strategy, consumer insight, campaign craft — and I like pressure-testing it against how brands actually behave in the real world.
Right now that real-world view comes from Cushman & Wakefield, where I work in retail — helping brands weigh up locations, catchments, competition and audience fit as they decide where to grow. It's taught me to treat brands as decisions, not just decks.
The brand and campaign side shows up in my projects: full-funnel IMC campaigns, Q-commerce growth plays, inclusive beauty positioning, and brands built from scratch like Sukoon — most grounded in primary research and a sharp read of the audience. Earlier, a marketing internship at Jio-bp and a stint at TCS built my foundation in B2B communication, stakeholder management, and getting things done.
I'm now after branding, category, or customer-marketing roles where business thinking meets genuine creativity.
Let's connect if you're building something bold, new, and insight-led.
