/* =====================================================================
   ZEN — luxury case-study design system  (shared across What If / Zen pages)
   Palette: warm ivory/champagne · charcoal type · deep Zen red · champagne gold
   Type: Cormorant Garamond (display serif) + Inter (body/utility sans)
   ===================================================================== */
:root{
  --ivory:#fafafa; --paper:#ffffff; --paper2:#f1eee9;
  --ink:#141414; --ink2:#3c362e; --muted:#6c6a66; --faint:#a79c8a;
  --zen:#8c1d2b; --zen-soft:#b9434f;
  --gold:#b08d57; --gold-soft:#d8c39c; --gold-line:rgba(176,141,87,.35);
  --line:rgba(28,26,23,.12); --line-soft:rgba(28,26,23,.07);
  --shadow:0 18px 48px rgba(40,30,15,.10);
  --serif:"Cormorant Garamond",Georgia,"Times New Roman",serif;
  --sans:"Inter",-apple-system,"Segoe UI",Roboto,sans-serif;
  --wrap:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
html{background:var(--ivory)}
body{margin:0;background:var(--ivory);color:var(--ink);font-family:var(--sans);
  font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.lx-wrap{max-width:var(--wrap);margin:0 auto;padding:0 28px}

/* ---- type ---- */
.lx-eyebrow{display:inline-flex;align-items:center;gap:9px;font-family:var(--sans);
  font-size:12px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin:0}
.lx-eyebrow::before{content:"";width:6px;height:6px;background:var(--zen);transform:rotate(45deg);flex:none}
.lx-h1{font-family:var(--serif);font-weight:600;font-size:clamp(38px,6vw,74px);
  line-height:1.02;letter-spacing:-.005em;margin:18px 0 0}
.lx-h1 em{font-style:italic;color:var(--gold)}
.lx-h2{font-family:var(--serif);font-weight:600;font-size:clamp(28px,3.6vw,46px);
  line-height:1.05;letter-spacing:-.005em;margin:10px 0 0}
.lx-h3{font-family:var(--serif);font-weight:600;font-size:23px;line-height:1.12;margin:0}
.lx-lead{font-family:var(--serif);font-weight:500;font-size:clamp(20px,2.3vw,28px);
  line-height:1.34;color:var(--ink2);margin:0;max-width:24ch}
.lx-sub{color:var(--muted);max-width:60ch;margin:16px 0 0;font-size:16.5px}
.lx-ill{color:var(--faint);font-size:.86em}
.lx-num{font-family:var(--serif);font-weight:600;color:var(--gold);letter-spacing:-.02em}

/* ---- section rhythm (compact) ---- */
.lx-sec{padding:46px 0;position:relative}
.lx-sec--tight{padding:42px 0}
.lx-rule{display:flex;align-items:center;gap:16px;color:var(--gold);opacity:.9}
.lx-rule::before,.lx-rule::after{content:"";height:1px;flex:1;background:var(--gold-line)}
.lx-rule .d{width:9px;height:9px;border:1px solid var(--gold);transform:rotate(45deg);flex:none}
.lx-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}

/* ---- nav (sticky, slim) ---- */
.lx-nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.85);
  backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid var(--line-soft)}
.lx-nav .in{max-width:var(--wrap);margin:0 auto;padding:14px 28px;display:flex;align-items:center;gap:22px}
.lx-brand{font-family:var(--serif);font-weight:600;font-size:19px;letter-spacing:.01em;text-decoration:none}
.lx-brand small{font-family:var(--sans);font-weight:600;font-size:10px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--muted);display:block;margin-top:-2px}
.lx-nav nav{margin-left:auto;display:flex;gap:22px;align-items:center}
.lx-nav a{font-size:14px;font-weight:500;color:var(--ink2);text-decoration:none;transition:color .2s}
.lx-nav a:hover{color:var(--zen)}
.lx-nav .cta{border:1px solid var(--ink);border-radius:999px;padding:8px 16px;font-weight:600}
.lx-nav .cta:hover{background:var(--ink);color:var(--ivory)}
.lx-navtoggle{display:none}

/* sticky mini-nav for campaign pages */
.lx-mini{position:sticky;top:57px;z-index:40;background:rgba(255,255,255,.9);
  backdrop-filter:blur(8px);border-bottom:1px solid var(--line-soft)}
.lx-mini .in{max-width:var(--wrap);margin:0 auto;padding:10px 28px;display:flex;gap:20px;overflow-x:auto}
.lx-mini a{font-size:12.5px;font-weight:600;letter-spacing:.04em;color:var(--muted);
  text-decoration:none;white-space:nowrap;padding:4px 0;border-bottom:2px solid transparent}
.lx-mini a:hover,.lx-mini a.on{color:var(--ink);border-color:var(--gold)}

/* ---- buttons ---- */
.lx-btn{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:15px;
  text-decoration:none;border-radius:999px;padding:13px 24px;transition:transform .2s,background .2s,color .2s}
.lx-btn--solid{background:var(--ink);color:var(--ivory)}
.lx-btn--solid:hover{background:var(--zen);transform:translateY(-2px)}
.lx-btn--ghost{border:1px solid var(--line);color:var(--ink)}
.lx-btn--ghost:hover{border-color:var(--ink);transform:translateY(-2px)}
.lx-link{display:inline-flex;align-items:center;gap:7px;font-weight:600;font-size:14.5px;
  text-decoration:none;color:var(--ink);border-bottom:1.5px solid var(--gold);padding-bottom:2px;transition:gap .2s}
.lx-link:hover{gap:12px;color:var(--zen)}

/* ---- meta chips ---- */
.lx-meta{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}
.lx-chip{border:1px solid var(--line);background:var(--paper);border-radius:999px;
  padding:9px 15px;font-size:13px;color:var(--muted)}
.lx-chip b{color:var(--ink);font-weight:600}

/* ---- HERO collage ---- */
.lx-hero{padding:46px 0 30px}
.lx-hero .grid{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center}
.lx-collage{position:relative;min-height:440px}
.lx-fr{position:absolute;border:6px solid var(--paper);box-shadow:var(--shadow);background:var(--paper2);overflow:hidden}
.lx-fr img{width:100%;height:100%;object-fit:cover}
.lx-fr--a{width:64%;aspect-ratio:4/5;top:0;left:0;z-index:2}
.lx-fr--b{width:46%;aspect-ratio:1/1;right:0;bottom:8%;z-index:3}
.lx-fr--gem{width:40%;right:4%;top:2%;z-index:1;border:none;box-shadow:none;background:none;display:grid;place-items:center}
.lx-fr--gem svg{width:78%;filter:drop-shadow(0 14px 30px rgba(140,29,43,.12))}
.lx-halo{position:absolute;left:2%;bottom:0;z-index:4;background:var(--paper);
  border:1px solid var(--line);border-radius:12px;padding:10px 13px;font-size:11.5px;color:var(--muted);box-shadow:var(--shadow)}
.lx-halo b{display:block;color:var(--ink);font-size:12.5px;font-weight:600}

/* ---- diagnosis ---- */
.lx-diag{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:start;margin-top:30px}
.lx-card{background:transparent;border:none;border-left:2px solid var(--gold-line);border-radius:0;padding:2px 0 2px 22px;box-shadow:none}
.lx-card:hover{border-left-color:var(--gold)}
.lx-card .k{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.14em;
  text-transform:uppercase;color:var(--zen);margin:0}
.lx-card p{color:var(--muted);font-size:14.5px;margin:9px 0 0}
.lx-stack{display:flex;flex-direction:column;gap:0}
.lx-diag .lx-stack{gap:18px}
.lx-stat{display:grid;grid-template-columns:92px 1fr;align-items:baseline;gap:20px;padding:14px 0 0;border-top:1px solid var(--line-soft)}
.lx-stat:first-child{border-top:none;padding-top:0}
.lx-stat b{font-family:var(--serif);font-weight:600;font-size:40px;color:var(--ink);line-height:1;letter-spacing:-.02em;white-space:nowrap}
.lx-stat span{color:var(--muted);font-size:14px;line-height:1.45}

/* ---- 12-month calendar ---- */
.lx-curve{display:flex;align-items:flex-end;gap:7px;height:108px;margin:26px 0 38px;padding-bottom:20px;position:relative}
.lx-curve i{flex:1;background:linear-gradient(180deg,var(--gold-soft),var(--gold));border-radius:4px 4px 0 0;height:var(--h);position:relative;opacity:.9}
.lx-curve i.pk{background:linear-gradient(180deg,var(--zen-soft),var(--zen));opacity:1}
.lx-curve i span{position:absolute;bottom:-20px;left:0;right:0;text-align:center;font-size:10px;color:var(--muted)}
.lx-q{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.lx-qc{background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:22px 20px;box-shadow:var(--shadow)}
.lx-qc .t{display:flex;align-items:baseline;gap:9px;border-bottom:1px solid var(--line);padding-bottom:12px}
.lx-qc .t b{font-family:var(--serif);font-size:30px;font-weight:600;color:var(--gold);line-height:1}
.lx-qc .t span{font-size:12.5px;color:var(--muted)}
.lx-qc ul{list-style:none;margin:13px 0 0;padding:0}
.lx-qc li{font-size:13.5px;padding:5px 0 5px 15px;position:relative;color:var(--ink2)}
.lx-qc li::before{content:"";position:absolute;left:0;top:11px;width:5px;height:5px;background:var(--gold);transform:rotate(45deg)}
.lx-qc .lead{margin-top:12px;border-top:1px solid var(--line);padding-top:11px;font-size:11.5px;color:var(--muted);font-weight:600}

/* ---- six pillars ---- */
.lx-pill{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:30px}
.lx-pc{position:relative;display:flex;flex-direction:column;background:var(--paper);
  border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:var(--shadow);transition:transform .35s,box-shadow .35s}
.lx-pc:hover{transform:translateY(-4px);box-shadow:0 26px 60px rgba(40,30,15,.16)}
.lx-pc .ph{aspect-ratio:5/4;overflow:hidden;position:relative;background:var(--paper2)}
.lx-pc .ph img{width:100%;height:100%;object-fit:cover;transition:transform .6s}
.lx-pc:hover .ph img{transform:scale(1.05)}
.lx-pc .ph .ix{position:absolute;top:12px;left:14px;font-family:var(--serif);font-size:22px;
  font-weight:600;color:#fff;text-shadow:0 2px 12px rgba(0,0,0,.5)}
.lx-pc .bd{padding:20px 20px 22px;display:flex;flex-direction:column;flex:1}
.lx-pc .bd .row{font-size:12.5px;color:var(--muted);margin:8px 0 0}
.lx-pc .bd .row b{color:var(--ink);font-weight:600}
.lx-pc .lx-link{margin-top:14px}
.lx-pc a.stretch::after{content:"";position:absolute;inset:0;z-index:3}

/* ---- ownership ---- */
.lx-own{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:28px}
.lx-ot{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:20px 18px}
.lx-ot .g{font-family:var(--serif);font-size:20px;color:var(--gold);font-weight:600}
.lx-ot h4{font-size:15px;font-weight:700;margin:8px 0 0;letter-spacing:-.01em}
.lx-ot p{font-size:12.5px;color:var(--muted);margin:6px 0 0;line-height:1.45}

/* ---- accordion ---- */
.lx-acc{border:1px solid var(--line);border-radius:12px;background:var(--paper);margin-top:18px;overflow:hidden}
.lx-acc summary{cursor:pointer;list-style:none;padding:15px 18px;font-weight:600;font-size:14px;
  display:flex;align-items:center;gap:10px}
.lx-acc summary::-webkit-details-marker{display:none}
.lx-acc summary::before{content:"+";color:var(--gold);font-size:18px;font-weight:700;line-height:1}
.lx-acc[open] summary::before{content:"–"}
.lx-acc .body{padding:0 18px 16px;color:var(--muted);font-size:13.5px}
.lx-acc .body a{color:var(--zen)}

/* ---- big idea / audience (campaign pages) ---- */
.lx-idea{display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:center;margin-top:26px}
.lx-aud{background:var(--ink);color:var(--ivory);border-radius:18px;padding:28px;box-shadow:var(--shadow)}
.lx-aud .k{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold-soft);font-weight:700}
.lx-aud h3{font-family:var(--serif);font-size:26px;margin:8px 0 0;color:#fff}
.lx-aud p{color:#d7cfc1;font-size:14px;margin:10px 0 0}

/* ---- execution board ---- */
.lx-board{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:26px}
.lx-tl{position:relative;padding-left:20px}
.lx-tl::before{content:"";position:absolute;left:4px;top:6px;bottom:6px;width:2px;background:var(--gold-line)}
.lx-tl .step{position:relative;padding:0 0 16px 14px}
.lx-tl .step::before{content:"";position:absolute;left:-20px;top:5px;width:9px;height:9px;background:var(--gold);transform:rotate(45deg)}
.lx-tl .step b{font-size:14px}.lx-tl .step span{display:block;font-size:12.5px;color:var(--muted)}
.lx-tl .step em{font-style:normal;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--zen);font-weight:700}

/* ---- measurement dashboard ---- */
.lx-kpis{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:26px}
.lx-kc{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:18px 16px}
.lx-kc small{font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:700}
.lx-kc b{display:block;font-family:var(--serif);font-size:34px;font-weight:600;color:var(--ink);line-height:1.05;margin-top:5px;letter-spacing:-.02em}
.lx-kc span{font-size:12px;color:var(--faint)}

/* ---- CTA + footer ---- */
.lx-cta{text-align:center;background:var(--ink);color:var(--ivory);border-radius:24px;padding:64px 28px;margin:30px 0}
.lx-cta h2{font-family:var(--serif);font-size:clamp(30px,4.4vw,52px);font-weight:600;line-height:1.05;margin:14px auto 0;max-width:18ch;color:#fff}
.lx-cta p{color:#cfc7b9;max-width:48ch;margin:16px auto 0}
.lx-cta .row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:28px}
.lx-cta .lx-btn--solid{background:var(--ivory);color:var(--ink)}
.lx-cta .lx-btn--solid:hover{background:var(--gold);color:var(--ink)}
.lx-cta .lx-btn--ghost{border-color:rgba(255,255,255,.3);color:#fff}
.lx-foot{border-top:1px solid var(--line);padding:34px 0;color:var(--muted);font-size:13.5px}
.lx-foot .in{display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;align-items:center}
.lx-foot a{color:var(--ink);text-decoration:none;border-bottom:1px solid var(--gold)}
.lx-next{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap;text-decoration:none;color:inherit;padding-bottom:40px;transition:transform .25s}
.lx-next .lx-h2{transition:color .25s}
.lx-next:hover{transform:translateX(5px)}
.lx-next:hover .lx-h2{color:var(--zen)}
.lx-next:hover .lx-btn--ghost{background:var(--ink);color:var(--ivory);border-color:var(--ink)}

/* ---- reveal motion ---- */
.lx-fx{opacity:0;transform:translateY(20px)}
html.lx-anim .lx-fx{transition:opacity .7s ease,transform .7s cubic-bezier(.22,.61,.36,1)}
html.lx-anim .lx-fx.in{opacity:1;transform:none}

/* ---- responsive ---- */
@media(max-width:920px){
  .lx-hero .grid,.lx-diag,.lx-idea,.lx-board{grid-template-columns:1fr;gap:30px}
  .lx-pill{grid-template-columns:repeat(2,1fr)}
  .lx-q,.lx-own{grid-template-columns:repeat(2,1fr)}
  .lx-kpis{grid-template-columns:repeat(2,1fr)}
  .lx-collage{min-height:380px}
  .lx-nav nav{display:none}
}
@media(max-width:560px){
  .lx-pill,.lx-q,.lx-own,.lx-kpis{grid-template-columns:1fr}
  .lx-sec{padding:34px 0}
}
@media(prefers-reduced-motion:reduce){
  html.lx-anim .lx-fx{opacity:1;transform:none;transition:none}
  *{animation:none!important}
}

/* =====================================================================
   CAMPAIGN-PAGE ARTIFACTS (shared across all six campaign pages)
   ===================================================================== */
.lx-chero{padding:30px 0 6px}
.lx-chero .img{border-radius:20px;overflow:hidden;box-shadow:var(--shadow);position:relative;aspect-ratio:21/9;background:var(--paper2)}
.lx-chero .img img{width:100%;height:100%;object-fit:cover}
.lx-chero .img .ov{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:flex-end;padding:34px;
  background:linear-gradient(180deg,rgba(20,15,8,.04),rgba(20,15,8,.18) 45%,rgba(20,15,8,.62))}
.lx-chero .ov .eb{color:var(--gold-soft);font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:600}
.lx-chero .ov h1{font-family:var(--serif);color:#fff;font-size:clamp(34px,5.2vw,62px);font-weight:600;line-height:1.0;margin:8px 0 0}
.lx-chero .insight{font-family:var(--serif);font-style:italic;color:var(--ink2);font-size:clamp(19px,2.3vw,26px);margin:22px 0 0;max-width:42ch}
.lx-metastrip{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-radius:14px;overflow:hidden;margin-top:22px;background:var(--paper)}
.lx-metastrip>div{padding:16px 20px;border-right:1px solid var(--line)}
.lx-metastrip>div:last-child{border-right:none}
.lx-metastrip small{display:block;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--zen);font-weight:700}
.lx-metastrip b{display:block;font-weight:600;font-size:14px;margin-top:6px;letter-spacing:-.01em;line-height:1.35}

.lx-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:24px}
.lx-fact{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:18px 20px;box-shadow:var(--shadow)}
.lx-fact b{font-family:var(--serif);font-size:38px;font-weight:600;color:var(--ink);line-height:1;letter-spacing:-.02em}
.lx-fact .l{color:var(--muted);font-size:13px;margin-top:7px;line-height:1.4}
.lx-fact .src{display:block;margin-top:9px;font-size:10.5px;color:var(--faint)}

.lx-deliv{list-style:none;margin:0;padding:0;columns:2;column-gap:26px}
.lx-deliv li{break-inside:avoid;padding:9px 0 9px 26px;position:relative;font-size:13.5px;color:var(--ink2);border-bottom:1px solid var(--line-soft)}
.lx-deliv li::before{content:"";position:absolute;left:0;top:13px;width:12px;height:12px;border:1.5px solid var(--gold);border-radius:3px}
.lx-deliv li::after{content:"";position:absolute;left:3px;top:14px;width:6px;height:3px;border-left:1.5px solid var(--gold);border-bottom:1.5px solid var(--gold);transform:rotate(-45deg)}

.lx-chan .r{display:grid;grid-template-columns:150px 1fr auto;gap:16px;align-items:center;padding:13px 0;border-bottom:1px solid var(--line)}
.lx-chan .r b{font-weight:600;font-size:14px}
.lx-chan .r span{color:var(--muted);font-size:13px}
.lx-chan .r em{font-style:normal;font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--zen);font-weight:700;white-space:nowrap}

.lx-mood{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:8px}
.lx-mood .m{border-radius:12px;overflow:hidden;aspect-ratio:1;background:var(--paper2);position:relative}
.lx-mood .m img{width:100%;height:100%;object-fit:cover}
.lx-mood .sw{display:flex;flex-direction:column;justify-content:flex-end;padding:12px;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;font-weight:600}
.lx-mood .sw.dark{color:#fff}

.lx-shot{width:100%;border-collapse:collapse;margin-top:8px;font-size:13.5px}
.lx-shot th{text-align:left;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:700;padding:9px 10px;border-bottom:1px solid var(--line)}
.lx-shot td{padding:11px 10px;border-bottom:1px solid var(--line-soft);color:var(--ink2);vertical-align:top}
.lx-shot td b{color:var(--ink);font-weight:600}
.lx-shot .no{font-family:var(--serif);color:var(--gold);font-weight:600;font-size:16px}

.lx-story{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:8px}
.lx-sb{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--paper)}
.lx-sb .fr{aspect-ratio:16/10;position:relative;background:linear-gradient(160deg,#2a241c,#15110b);overflow:hidden}
.lx-sb .fr img{width:100%;height:100%;object-fit:cover;opacity:.92}
.lx-sb .fr .t{position:absolute;top:8px;left:10px;font-size:10px;letter-spacing:.1em;color:#fff;opacity:.85;z-index:2}
.lx-sb .cap{padding:11px 12px;font-size:12px;color:var(--ink2)}
.lx-sb .cap b{display:block;font-weight:600;color:var(--ink);font-size:12.5px;margin-bottom:3px}

.lx-journey{display:flex;gap:0;margin-top:16px;flex-wrap:wrap}
.lx-jstep{flex:1;min-width:128px;position:relative;padding:4px 20px;border-left:1px solid var(--line-soft)}
.lx-jstep:first-child{border-left:none;padding-left:0}
.lx-jstep .ic{width:22px;height:22px;display:block;color:var(--gold);margin-bottom:12px}
.lx-jstep .n{font-family:var(--serif);font-size:13px;color:var(--gold);font-weight:600;letter-spacing:.12em}
.lx-jstep h4{font-size:14px;font-weight:700;margin:3px 0 0}
.lx-jstep p{font-size:12px;color:var(--muted);margin:5px 0 0;line-height:1.45}
@media(max-width:760px){.lx-jstep{flex:1 1 44%;border-left:none;padding:14px 0;border-top:1px solid var(--line-soft)}.lx-jstep:first-child{padding-top:0;border-top:none}}

.lx-fest{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:20px;position:relative}
.lx-fest::before{content:"";position:absolute;top:6px;left:0;right:0;height:1px;background:var(--gold-line)}
.lx-fday{background:transparent;border:none;border-radius:0;padding:26px 28px 4px 0;position:relative}
.lx-fday::before{content:"";position:absolute;top:1px;left:0;width:11px;height:11px;background:var(--gold);transform:rotate(45deg);border:2px solid var(--ivory)}
.lx-fday.peak::before{background:var(--zen)}
.lx-fday .ic{width:24px;height:24px;display:block;color:var(--gold);margin:2px 0 12px}
.lx-fday.peak .ic{color:var(--zen-soft)}
.lx-fday .d{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:700}
.lx-fday.peak .d{color:var(--zen)}
.lx-fday h4{font-family:var(--serif);font-size:20px;margin:6px 0 0;font-weight:600}
.lx-fday p{font-size:12.5px;color:var(--muted);margin:8px 0 0;line-height:1.5}
@media(max-width:560px){.lx-fest::before{top:0;left:5px;right:auto;width:1px;height:100%}.lx-fday{padding:6px 0 22px 24px}.lx-fday::before{top:4px}}

.lx-twocol{display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:start}
.lx-artlabel{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin:0 0 12px}

@media(max-width:920px){
  .lx-metastrip,.lx-facts,.lx-mood,.lx-story,.lx-fest{grid-template-columns:repeat(2,1fr)}
  .lx-twocol{grid-template-columns:1fr;gap:26px}
  .lx-deliv{columns:1}
  .lx-chan .r{grid-template-columns:1fr;gap:4px}
  .lx-chan .r em{justify-self:start}
}
@media(max-width:560px){.lx-metastrip,.lx-facts,.lx-mood,.lx-story,.lx-fest{grid-template-columns:1fr}}

/* ---- launch / creator extras ---- */
.lx-ooh{background:linear-gradient(160deg,#241f18,#14110b);border-radius:16px;padding:24px;box-shadow:var(--shadow)}
.lx-ooh .board{width:100%;aspect-ratio:16/7;border:7px solid #0c0a07;border-radius:6px;overflow:hidden;box-shadow:0 18px 40px rgba(0,0,0,.45);position:relative;background:var(--paper2)}
.lx-ooh .board img{width:100%;height:100%;object-fit:cover}
.lx-ooh .board .cap{position:absolute;left:0;right:0;bottom:0;padding:18px;background:linear-gradient(180deg,transparent,rgba(0,0,0,.62));color:#fff;font-family:var(--serif);font-size:clamp(18px,2vw,26px)}
.lx-ooh .lbl{display:block;text-align:center;margin-top:12px;color:var(--gold-soft);font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:700}
.lx-map{width:100%;border:1px solid var(--line);border-radius:16px;background:var(--paper);padding:16px;box-shadow:var(--shadow)}
.lx-map svg{width:100%;height:auto;display:block}
.lx-halo-ref{border:1px solid var(--gold-line);background:linear-gradient(180deg,var(--paper),var(--paper2));border-radius:16px;padding:20px 22px;display:flex;gap:18px;align-items:center}
.lx-halo-ref .ring{width:52px;height:52px;border-radius:50%;border:2px solid var(--gold);display:grid;place-items:center;color:var(--gold);font-family:var(--serif);font-size:21px;flex:none}
.lx-halo-ref h4{font-family:var(--serif);font-size:20px;margin:0;font-weight:600}
.lx-halo-ref p{font-size:13px;color:var(--muted);margin:5px 0 0}
.lx-creators{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:8px}
.lx-creator{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--paper)}
.lx-creator .ph{aspect-ratio:1;overflow:hidden;background:var(--paper2)}
.lx-creator .ph img{width:100%;height:100%;object-fit:cover}
.lx-creator .bd{padding:11px 12px}
.lx-creator b{font-size:13px;font-weight:600;display:block}
.lx-creator span{font-size:11px;color:var(--muted)}
@media(max-width:920px){.lx-creators{grid-template-columns:repeat(3,1fr)}}
@media(max-width:560px){.lx-creators{grid-template-columns:repeat(2,1fr)}}

/* ---- CRM mockups ---- */
.lx-phone{max-width:300px;margin:0 auto;background:#0c0a07;border-radius:30px;padding:9px;box-shadow:var(--shadow)}
.lx-phone .scr{border-radius:22px;overflow:hidden}
.lx-phone .bar{background:#075e54;color:#fff;padding:12px 14px;display:flex;align-items:center;gap:10px;font-size:13px;font-weight:600}
.lx-phone .bar .av{width:28px;height:28px;border-radius:50%;background:linear-gradient(135deg,#efe7d2,#d9c08a);display:grid;place-items:center;color:#8a6a1f;font-weight:800;font-size:12px}
.lx-phone .chat{padding:14px;display:flex;flex-direction:column;gap:8px;background:#ece5d8;min-height:210px}
.lx-bub{max-width:82%;padding:9px 12px;border-radius:12px;font-size:12.5px;line-height:1.42;box-shadow:0 1px 1px rgba(0,0,0,.08)}
.lx-bub.inb{background:#fff;align-self:flex-start;border-top-left-radius:3px}
.lx-bub.outb{background:#dcf8c6;align-self:flex-end;border-top-right-radius:3px}
.lx-bub small{display:block;text-align:right;font-size:9px;color:#8a8a8a;margin-top:3px}
.lx-email{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:#fff;box-shadow:var(--shadow)}
.lx-email .eh{padding:14px 16px;border-bottom:1px solid var(--line)}
.lx-email .eh .fr{font-weight:600;font-size:13px}
.lx-email .eh .su{color:var(--ink);font-weight:600;margin-top:4px;font-size:14.5px}
.lx-email .eh .meta{color:var(--muted);font-size:11px;margin-top:2px}
.lx-email .eb{padding:16px}
.lx-email .eb .hero{aspect-ratio:16/8;border-radius:8px;background:linear-gradient(160deg,#2a241c,#15110b);display:grid;place-items:center;color:var(--gold-soft);font-family:var(--serif);font-size:19px;margin-bottom:12px}
.lx-email .eb p{font-size:13px;color:var(--ink2);margin:0 0 12px;line-height:1.5}
.lx-email .eb .btn{display:inline-block;background:var(--ink);color:var(--ivory);font-size:12.5px;font-weight:600;padding:9px 16px;border-radius:999px}
.lx-member{aspect-ratio:1.586;border-radius:16px;background:linear-gradient(135deg,#1c1a17,#3a2f1c);color:#f4ead4;padding:22px;display:flex;flex-direction:column;justify-content:space-between;box-shadow:var(--shadow);position:relative;overflow:hidden}
.lx-member::after{content:"";position:absolute;right:-34px;top:-34px;width:150px;height:150px;border:1px solid rgba(212,195,156,.3);transform:rotate(45deg)}
.lx-member .top{display:flex;justify-content:space-between;align-items:flex-start;position:relative;z-index:1}
.lx-member .brand{font-family:var(--serif);font-size:19px}
.lx-member .tier{font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-soft);border:1px solid var(--gold-line);border-radius:999px;padding:3px 10px}
.lx-member .no{font-family:var(--serif);font-size:21px;letter-spacing:.12em;position:relative;z-index:1}
.lx-member .nm{font-size:12px;color:#d7cfc1;margin-top:4px}
.lx-promise{display:flex;gap:0;margin-top:10px;overflow-x:auto;padding-bottom:6px}
.lx-pm{flex:0 0 auto;width:160px;border-left:2px solid var(--gold-line);padding:0 16px 6px 14px;position:relative}
.lx-pm::before{content:"";position:absolute;left:-6px;top:2px;width:10px;height:10px;background:var(--gold);transform:rotate(45deg)}
.lx-pm b{font-size:13px}.lx-pm span{display:block;font-size:11.5px;color:var(--muted);margin-top:3px}

/* ---- PR kit ---- */
.lx-press{background:var(--paper);border:1px solid var(--line);border-left:3px solid var(--zen);border-radius:14px;padding:24px 26px;box-shadow:var(--shadow)}
.lx-press .kick{font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--zen);font-weight:700}
.lx-press h3{font-family:var(--serif);font-size:clamp(22px,2.4vw,30px);font-weight:600;margin:8px 0 0;line-height:1.12}
.lx-press .date{font-size:12px;color:var(--muted);margin-top:8px}
.lx-press p{font-size:13.5px;color:var(--ink2);margin:12px 0 0;line-height:1.55}
.lx-quote{font-family:var(--serif);font-style:italic;font-size:clamp(19px,2.3vw,26px);line-height:1.34;color:var(--ink);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:22px 0;margin:0}
.lx-quote .by{display:block;font-family:var(--sans);font-style:normal;font-size:12.5px;color:var(--muted);margin-top:12px}
.lx-guard{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.lx-guard h5{font-size:12px;letter-spacing:.1em;text-transform:uppercase;font-weight:700;margin:0 0 8px}
.lx-guard .do h5{color:#3f7d52}.lx-guard .dont h5{color:var(--zen)}
.lx-guard ul{list-style:none;margin:0;padding:0}
.lx-guard li{font-size:13px;color:var(--ink2);padding:6px 0 6px 20px;position:relative;border-bottom:1px solid var(--line-soft)}
.lx-guard .do li::before{content:"✓";position:absolute;left:0;color:#3f7d52;font-weight:700}
.lx-guard .dont li::before{content:"✕";position:absolute;left:0;color:var(--zen);font-weight:700}
@media(max-width:920px){.lx-guard{grid-template-columns:1fr}}

/* ---- floating scroll contact (matches site-wide "Speak to me") ---- */
.speak{position:fixed;bottom:22px;left:50%;transform:translateX(-50%);z-index:60;display:flex;align-items:center;gap:14px;background:var(--paper);border:1px solid var(--line);box-shadow:0 14px 38px rgba(0,0,0,.16);border-radius:999px;padding:8px 8px 8px 22px;font-family:var(--sans);transition:opacity .3s,visibility .3s,transform .3s}
.speak .speak-txt{display:flex;flex-direction:column;line-height:1.15}
.speak .speak-txt b{font-weight:700;font-size:15px;color:var(--ink)}
.speak .speak-txt small{color:var(--muted);font-size:12.5px}
.speak .sb{width:46px;height:46px;border-radius:50%;display:flex;align-items:center;justify-content:center;border:1px solid var(--line);background:var(--paper);transition:transform .2s}
.speak .sb svg{width:20px;height:20px;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.speak .sb:not(.dark) svg{stroke:var(--ink)}
.speak .sb.dark{background:var(--ink);border-color:var(--ink)}
.speak .sb.dark svg{stroke:#fff}
.speak .sb:hover{transform:translateY(-2px)}
.speak .sb.wa{background:#25D366;border-color:#25D366}
.speak .sb.wa svg{fill:#fff;stroke:none;width:22px;height:22px}
.speak .sb.wa:hover{background:#1ebe57;border-color:#1ebe57}
.speak.hide{opacity:0;visibility:hidden;pointer-events:none}
@media(max-width:600px){
  .speak{left:14px;right:14px;transform:none;justify-content:space-between;bottom:14px;padding:7px 7px 7px 18px}
  .speak.hide{transform:translateY(20px)}
}

/* ---- drawn diagrams / infographics ---- */
.lx-dia{max-width:430px;margin:14px 0 10px;background:var(--paper);border:1px solid var(--line-soft);border-radius:14px;padding:15px 15px 3px;box-shadow:var(--shadow)}
.lx-dia svg{display:block;width:100%;height:auto;overflow:visible}
.lx-dia text{font-family:var(--sans)}
.lx-dia .serif{font-family:var(--serif)}
.lx-dia figcaption{font-size:11px;color:var(--muted);margin:9px 2px 5px;text-align:center;line-height:1.45}

/* ---- campaign post carousel (Instagram-style) ---- */
.lx-carsec{margin-top:6px}
.lx-carsec .lx-artlabel{text-align:center}
.lx-car{max-width:412px;margin:16px auto 0;background:var(--paper);border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);overflow:hidden}
.lx-car .hd{display:flex;align-items:center;gap:10px;padding:11px 14px;border-bottom:1px solid var(--line-soft)}
.lx-car .hd .av{width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg,var(--gold),var(--zen));flex:none}
.lx-car .hd b{font-size:13.5px;display:block;line-height:1.1}
.lx-car .hd small{color:var(--muted);font-size:11.5px}
.lx-car .track{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;scrollbar-width:none}
.lx-car .track::-webkit-scrollbar{display:none}
.lx-car .cs{flex:0 0 100%;scroll-snap-align:center;aspect-ratio:4/5;position:relative;display:flex;flex-direction:column;justify-content:flex-end;padding:24px;box-sizing:border-box}
.lx-car .cs .num{position:absolute;top:14px;right:15px;font-size:11px;letter-spacing:.08em;color:#fff;background:rgba(0,0,0,.3);border-radius:20px;padding:3px 9px;z-index:2}
.lx-car .cs.t .num{color:var(--muted);background:var(--line-soft)}
.lx-car .cs.ph{color:#fff}
.lx-car .cs.ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.lx-car .cs.ph::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.04) 35%,rgba(0,0,0,.66))}
.lx-car .cs.ph .k,.lx-car .cs.ph h3{position:relative;z-index:1}
.lx-car .cs.t{background:var(--paper2)}
.lx-car .cs.ink{background:var(--ink);color:#fff}
.lx-car .cs.zen{background:var(--zen);color:#fff}
.lx-car .cs .k{font-size:11px;letter-spacing:.16em;text-transform:uppercase;margin:0 0 9px;opacity:.85;font-weight:600}
.lx-car .cs h3{font-family:var(--serif);font-weight:600;font-size:27px;line-height:1.12;margin:0}
.lx-car .cs p{font-size:13px;line-height:1.5;margin:11px 0 0;opacity:.92}
.lx-car .cs.t h3{color:var(--ink)}.lx-car .cs.t .k{color:var(--zen);opacity:1}.lx-car .cs.t p{color:var(--muted);opacity:1}
.lx-car .ft{padding:12px 14px 14px}
.lx-car .row{display:flex;justify-content:space-between;align-items:center}
.lx-car .dots{display:flex;gap:6px;align-items:center}
.lx-car .dots i{width:6px;height:6px;border-radius:50%;background:var(--line);transition:.25s;cursor:pointer}
.lx-car .dots i.on{background:var(--gold);width:18px;border-radius:6px}
.lx-car .nav{display:flex;gap:8px}
.lx-car .nav button{width:34px;height:34px;border-radius:50%;border:1px solid var(--line);background:var(--paper);color:var(--ink);font-size:15px;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:.18s}
.lx-car .nav button:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.lx-car .cap{font-size:12.5px;color:var(--muted);margin:11px 0 0;line-height:1.5}
.lx-car .cap b{color:var(--ink);font-weight:600}

/* ---- Instagram campaign carousel ---- */
.lx-igwrap{display:flex;justify-content:flex-start;margin:14px 0 4px}
.lx-ig{width:100%;max-width:330px;background:var(--paper);border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:var(--shadow);font-family:var(--sans)}
.ig-top{display:flex;align-items:center;gap:10px;padding:12px 14px}
.ig-av{width:34px;height:34px;border-radius:50%;background:linear-gradient(135deg,var(--gold),var(--zen));color:#fff;display:grid;place-items:center;font-family:var(--serif);font-size:18px;font-weight:600;flex:none}
.ig-id{display:flex;flex-direction:column;line-height:1.15;flex:1}
.ig-id b{font-size:13.5px;font-weight:700;color:var(--ink)}
.ig-id small{font-size:11px;color:var(--muted)}
.ig-more{color:var(--muted);letter-spacing:1px;font-size:18px}
.ig-stage{position:relative;aspect-ratio:4/5;overflow:hidden;background:var(--ink)}
.ig-track{display:flex;height:100%;transition:transform .35s ease;will-change:transform}
.ig-slide{min-width:100%;height:100%;position:relative;display:flex}
.ig-slide.img{background-size:cover;background-position:center;align-items:flex-end}
.ig-slide.img .ig-ov{width:100%;padding:24px 22px;background:linear-gradient(to top,rgba(0,0,0,.74),rgba(0,0,0,.05))}
.ig-slide.img .h{color:#fff}.ig-slide.img .s{color:rgba(255,255,255,.86)}
.ig-slide.light{background:var(--paper2);align-items:center;justify-content:center}
.ig-slide.dark{background:var(--ink);align-items:center;justify-content:center}
.ig-slide.cta{background:linear-gradient(160deg,#241f18,#14110b);align-items:center;justify-content:center}
.ig-tx{padding:30px 28px;text-align:center}
.ig-slide .h{font-family:var(--serif);font-size:25px;line-height:1.18;font-weight:600;margin:0;letter-spacing:-.01em}
.ig-slide .s{font-size:13.5px;line-height:1.5;margin:12px 0 0}
.ig-slide.light .h{color:var(--ink)}.ig-slide.light .s{color:var(--muted)}
.ig-slide.dark .h{color:#fff}.ig-slide.dark .s{color:var(--gold-soft)}
.ig-slide.cta .h{color:#fff}.ig-slide.cta .s{color:var(--gold-soft)}
.ig-btn{display:inline-block;margin-top:18px;background:var(--gold);color:#1a1306;font-weight:700;font-size:12.5px;letter-spacing:.04em;padding:11px 22px;border-radius:999px}
.ig-nav{position:absolute;top:50%;transform:translateY(-50%);width:32px;height:32px;border-radius:50%;background:rgba(255,255,255,.9);border:none;color:#141414;font-size:19px;line-height:1;cursor:pointer;display:grid;place-items:center;opacity:0;transition:opacity .2s;box-shadow:0 2px 10px rgba(0,0,0,.18)}
.lx-ig:hover .ig-nav{opacity:1}
.ig-nav.prev{left:8px}.ig-nav.next{right:8px}
.ig-count{position:absolute;top:10px;right:10px;background:rgba(0,0,0,.55);color:#fff;font-size:11px;font-weight:600;padding:3px 9px;border-radius:999px}
.ig-dotrow{display:flex;gap:5px;justify-content:center;padding:11px 0 3px}
.ig-dotrow i{width:6px;height:6px;border-radius:50%;background:var(--line);transition:.2s}
.ig-dotrow i.on{background:var(--gold);transform:scale(1.25)}
.ig-acts{display:flex;align-items:center;gap:15px;padding:6px 15px 2px}
.ig-acts svg{width:23px;height:23px;fill:none;stroke:var(--ink);stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.ig-acts .save{margin-left:auto}
.ig-likes{padding:6px 15px 0;font-size:12.5px;font-weight:700;color:var(--ink)}
.ig-cap{padding:4px 15px 2px;font-size:13px;line-height:1.55;color:var(--ink2)}
.ig-cap b{font-weight:700;color:var(--ink)}
.ig-tags{color:var(--zen);font-weight:600}
.ig-hint{padding:6px 15px 15px;font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--faint);display:flex;gap:8px;align-items:center}

/* ---- side-by-side pairing (carousel | text + diagram) ---- */
.lx-pair{display:grid;grid-template-columns:330px minmax(0,470px);gap:46px;align-items:start;justify-content:center}
.lx-pair-media .lx-igwrap{margin:0}
.lx-pair-side{padding-top:2px}
.lx-pair-side .lx-eyebrow{margin-top:0}
.lx-pair-side .lx-dia{margin:18px 0 0;max-width:100%}
@media(max-width:840px){.lx-pair{grid-template-columns:1fr;gap:26px;justify-content:stretch}.lx-pair-media{display:flex;justify-content:center}}